Whether you’re interested in pure beauty, acne prevention, or finding the best dermatologist-approved products, there’s a perfect Youtube beauty channel for you. Read on to find out about nine favorite beauty brands that beauty bloggers swear by and products that should be on your radar. We have prepared the 5 most popular fashion and beauty brands on YouTube for brand connoisseurs. At Octoly, we’ve done extensive research on YouTube beauty brands and beauty gurus in proprietary, paid and proprietary media.
By identifying and analyzing how 168 major beauty brands and 45,000 beauty professionals on YouTube manage, produce and distribute more than 877,000 hair, skin, makeup and nail care videos, this study reveals striking differences between those who make products and those who produce them. video. Consumers rely heavily on different types of content to make purchasing decisions, research new products, and learn how to use different types of beauty products.
By identifying and analyzing how 168 major beauty brands and 45,000 beauty professionals on YouTube manage, produce and distribute more than 877,000 hair, skin, makeup and nail care videos, this study reveals striking differences between those who make products and those who produce them. video. Consumers rely heavily on different types of content to make purchasing decisions, research new products, and learn how to use different types of beauty products.
Brand-generated content grew 30% faster than other content. Beauty and fashion tutorials get three times more attention than other types of content on the Youtube platform. According to reports in 2013, global income from clothing and beauty content on social platforms and the Internet is almost $1.8 trillion. The market value of the fashion industry will reach $4 trillion by 2018. YouTube has nearly 48 billion views on beauty videos 2.2 billion brand views with the top 215 beauty brands on the YouTube platform Nearly 55% of beauty-related videos are from mobile devices. Almost 90% are hair videos, including men’s grooming videos. Between 2014 and 2014, the beauty industry recorded almost 51% growth rates2. 2015 . . . . . . . . . . . . . . . . . . . Brad Mondos’ haircut tutorial (screenshot above) has been viewed over 1.5 million times in the United States. A look at the most popular Google skincare searches in the US shows that searches for the Hyrams YouTube channel have increased by 3150% this year. In total, two well-known beauty bloggers have made the list of the hottest YouTube videos this year worldwide.
With a whopping two million (or more) subscribers, they are one of the most popular skincare channels on YouTube, carving their own niche in the K-beauty space. They are challenging the biggest brands by targeting millennials and understanding the best strategies to use on social media and YouTube in particular, where engagement and time spent are highest for passionate cosmetics shoppers. With 81% of all U.S. consumers shopping in stores, long-standing product placements of legacy beauty brands in physical beauty stores and drugstore chains are especially lucrative. Some brands continue to excel at attracting and retaining customers to the point that they are considered the benchmark in beauty and cosmetics.
Korean cosmetics are all the rage, and Memebox (pronounced “mi-mi box”) is another brand that is partnering strategically with YouTube influencers instead of focusing on its own YouTube channel. Colourpop very carefully selects the right beauty blogger for each product to capitalize on brand awareness. With this strategy, Colourpop has become a major brand in the beauty industry with over 9 million followers on Instagram. Colourpop has developed products specifically for millennials that are also perfect for YouTube content.
For every view on their Sigma Beautys YouTube channel, there are 180 views of videos created by fans/partners/vendors on YouTube to help them sell specialty brushes and beauty products. If you watch the Sigma Beautys YouTube channel, you may be deceived into thinking that Sigma Beauty’s doesn’t have a very large presence on YouTube.
Social media marketing of beauty products is crucial as people watch a lot of tutorials/videos as there are not enough directions for use printed on the products, especially on cosmetics. When people see these products in action and use, they trust the opinions of beauty bloggers and bloggers.
YouTube digital marketing makes the process more convenient for brands to connect with their customers and customers to have their proven products right at their fingertips. Cosmetic companies that create valuable content across multiple distribution channels will be more successful at building trust with their existing customers and expanding their audience than those that rely on advertising. Beauty content marketing is not intrusive 30-second TV commercials or 15-second YouTube commercials standing between consumers and consumers of their content.
UK skincare expert James Welsh proves that skincare products shouldn’t be gendered, making him one of the best YouTube beauty bloggers for both men and women. It also offers helpful reviews and tutorials on everything from Korean beauty products to celebrity makeup routines.
